Friday, December 09, 2005

The Dotcom King & the Rooftop Solar Revolution

This is dated, but good. It's an article about dotcom multimillionaire Bill Gross's solar startup. I especially like this excerpt:

Gross talks the way the sun spews photons. During a 7 am breakfast in an empty local eatery that seems to be open early mainly for him, Radio Free Bill is broadcasting on all channels. The infomercial is pure energy - the kilowatt kind - and the pitch includes something for everyone.
For conspicuous consumers: "America's secret," he says, "is that each of us uses an average of 17 virtual horses' worth of electric power every day." He means that approvingly; no turn-the-lights-off Luddite, he.
For the no-blood-for-oil crowd: "The rest of the world needs cheap, reliable power too, if we're going to end the wars over energy and bring on a new age of global peace and toleration."
For investors: "Reinventing energy is a multitrillion-dollar opportunity. It's the next big disruption. It dwarfs any business opportunity in history."

Gross has some pretty fierce competition from companies like pyron solar.


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