Monday, December 12, 2005

GM's Hybrid SUV

This article is old, but hilarious:
http://www.thetruthaboutcars.com/content/11200051391539785/index.php

My favorite quote:

After accusing hybrid supporters of Stalinist tendencies, the writer reveals that “insiders at GM… admit to not appreciating the emotional appeal of the segment” and “GM expects to become a major player in the model years 2007 and 2008.” Translation: GM didn’t make hybrids because they didn’t realize its customers are such PC morons, but now they do.”
Heads-up guys! Since when is a car NOT an emotional purchase? Are we to believe GM’s product planners are in tune with the emotional appeal of a gas-guzzling Cadillac Escalade, but couldn’t get their heads ‘round the idea that consumers are willing to pay a premium to do their bit for America’s energy independence and the environment-- even if their assistance is only marginal?

I love that blog.

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